Opportunity Enterprises (OE) is launching a newly rebranded popcorn and sweets shop. Beginning in September, Front Row Popcorn will operate out of the disability service organization’s popcorn shop in Valparaiso and will be on shelves in grocery stores across Indiana and Chicagoland.
OE president & CEO Neil Samahon said the rebrand comes in response to OE expanding into new markets and reaching new customers. Samahon said OE has seen encouraging success with participating local grocers as well as growing interest from partners across the tri-state region, including theaters, convention centers and hotels, such as the Palmer House in Chicago.
“As that momentum has grown, so has our understanding of where our popcorn brand can go,” Samahon said. “We believe we are on the cusp of meaningful growth. Based on what we’ve learned and the conversations we’ve had with experts, we believe our next step is about positioning our popcorn for a larger stage.”
Samahon said while the popcorn will feature new branding, the product itself and its availability will remain largely unchanged. The team has also introduced a few tasty additions, including Caramel, Cheddar & White Cheddar flavors. Other favorite flavors include the ever-popular Caramel & Cheddar mix and Graham, Marshmallow & Milk Chocolate Drizzle, a treat for s’mores lovers.
“Anywhere you were purchasing OE popScorn, you will be able to buy Front Row Popcorn,” Samahon said. “And we still have all the favorite flavors, so don’t worry.”
To celebrate the rebrand, OE is hosting a ribbon cutting at its Front Row Popcorn shop in Valparaiso located at 2801 Evans Avenue on September 28 at 4:30 p.m. Visit FrontRowPopcorn.com for more information, to shop products and gift sets. However, you don’t have to wait until the ribbon cutting to purchase your favorite popcorn treats. Beginning September 1, 2026, Front Row Popcorn’s shop will be open Monday through Friday from 8 a.m. to 4 p.m.! You can also order your favorite snacks by visiting FrontRowPopcorn.com.
About Opportunity Enterprises, Inc.
For nearly 60 years, Opportunity Enterprises has worked to create inclusive and equitable opportunities for people of all abilities. OE is in the business of amazing people, with approximately 400 staff serving over 1,400 people each year. For more information, visit wwwoppent.org.
Opportunity Enterprises’ popcorn shop has a new look and name – Front Row Popcorn! Front Row Popcorn crafts premium, small-batch popcorn using the highest-quality ingredients – an elevated take on a classic treat. Featuring popcorn, sweet treats, and gift sets. Located in Valparaiso, IN.