Hard Rock Casino Northern Indiana is uniting guests and team members to support breast cancer awareness, research and patient services through Hard Rock International's 27th annual PINKTOBER campaign.
Visitors can take action to support the cause at Hard Rock Casino Northern Indiana, located at 5400 W. 29th Ave., Gary, IN 46406, through a variety of fundraising and awareness activities throughout October, including:
- Limited-time PINKTOBER food and beverage offerings in Hard Rock Cafe, including the Pink Power Bowl, the Berry Lychee Spritz, and the Hibiscus PinkRITA.
Pink Power Bowl: Farro | Quinoa | Arugula | Lemon Whipped Feta | Roasted Red Beets | Pickled Red Onions | Toasted Pepitas | Sunflower Seeds | Watermelon Radish | Citrus Vinaigrette
Berry Lychee Spritz: (free-spirited) Ginger Beer | Club soda | lemon juice | Lychee real puree | Blackberries | strawberries | basil
Hibiscus PinkRITA: Teremana Blanco | Cointreau | Lime Juice | Hibiscus Syrup | simple syrup
- Specialty PINKTOBER menu items served in commemorative pink bowls throughout October.
- Exclusive PINKTOBER merchandise available in the Rock Shop®, including men's T-shirts, hoodies and the limited-edition STRONGER TOGETHER pin
- Team member participation in Making Strides Against Breast Cancer Walk
- Support of the Pink Ribbon Society's 25th Annual Breast Cancer Awareness Luncheon through raffle basket donations and community engagement efforts.
- Team Member "$5 Jeans Day" activation on Oct. 22, with all proceeds benefiting American Cancer Society.
In addition, Hard Rock Casino Northern Indiana will contribute $25,000 to the American Cancer Society in support of breast cancer research, advocacy and patient services.
Raised funds will go directly to the Hard Rock Heals Foundation® to support breast cancer research and awareness worldwide through the American Cancer Society.
“PINKTOBER brings the community together to support breast cancer awareness and research while honoring the strength and resilience of those impacted by the disease. We are proud to be part of this global effort to help drive meaningful change,” said Matt Schuffert, president of Hard Rock Casino Northern Indiana.
Underscoring its commitment to the principles "Love All Serve All" and "All Is One," Hard Rock unites the global communities it serves across Hotels, Casinos, Cafes, Rock Shops and digital platforms to amplify fundraising efforts and drive meaningful action throughout PINKTOBER. To date, PINKTOBER has raised more than $15 million.
Unity™ by Hard Rock Cardmembers Support the Cause
During PINKTOBER, every swipe counts. Unity™ by Hard Rock Mastercard® cardmembers give back simply by making purchases. Through a partnership with Bread Financial, a portion of each transaction made with a Unity™ by Hard Rock Mastercard® through the month of October will be donated to the Hard Rock Heals Foundation®, up to $75,000, turning everyday spending into meaningful impact*. Learn more at www.hardrock.com/PINKTOBER.
STRONGER TOGETHER Pin Funds American Indian Cancer Research
Honoring both PINKTOBER and Native American Heritage Month in November, Hard Rock presents a limited-edition STRONGER TOGETHER pin created by Seminole Tribe of Florida artist Theron Osceola. All net proceeds benefit the American Indian Cancer Foundation through the Hard Rock Heals Foundation®. The funds support Native American women and families affected by breast cancer. The pin is available for purchase at shop.hardrock.com.
Hard Rock Hotels
From immersive guest experiences to meaningful in-room moments, Hard Rock Hotels worldwide are creating opportunities for guests to support the cause. The offerings include live performances from female artists, limited-edition wellness treatments, curated dining experiences and community engagement activities.
The signature Sound of Your Stay® program also gets a PINKTOBER twist: guests can borrow pink electric or acoustic guitars and stream curated playlists of inspiring songs that resonate with the mission.
In addition, Hard Rock Hotels will honor breast cancer survivors, caregivers, and others impacted by the disease by donating 80 complimentary vacation room nights at all-inclusive properties throughout Mexico and the Caribbean. Follow @hardrockhotels on Instagram to learn more.
Hard Rock Cafes
Participating Hard Rock Cafes will unveil special PINKTOBER menu items available to visitors throughout October, including:
· Pink Power Bowl: Perfectly grilled salmon atop a vibrant mix of quinoa, farro, and arugula, accented with roasted beets, pickled red onions, and watermelon radish. Served over lemon whipped feta and finished with lemon vinaigrette and toasted seeds.
· Pink Smash Guitar Dessert: A fun, shareable pink chocolate guitar dessert with strawberry creme, shortbread crumble, vanilla ice cream, fresh berries, and pomegranate drizzle.
o Available at Hard Rock Cafes in London Piccadilly Circus, Barcelona, New York, Las Vegas and Hollywood, Fla.
· Berry Lychee Spritz (Non-Alcoholic): A refreshing mix of ginger beer, club soda, lychee puree, berries, lemon and basil.
· Hibiscus PinkRITA: A vibrant margarita-style cocktail with Teremana Blanco tequila, Cointreau, lime juice and hibiscus syrup.
Beyond the menu, Hard Rock Cafes are hosting fundraising events, community gatherings and live performances featuring female artists in honor of Breast Cancer Awareness Month. Guests can add to their support with the PINKTOBER 2026 retail collection. The collection includes T-shirts, hoodies, stickers and a collectible pin available at Rock Shops® and shop.hardrock.com.
Hard Rock Casinos
Hard Rock Casinos will activate the floor with limited-run table game specials, slot tournaments and entertainment programming all benefiting the Hard Rock Heals Foundation®'s breast cancer initiatives. The Change for Change program gives players another way to give: every redeemed gaming voucher can become a donation, with proceeds funding cancer research organizations and support services worldwide. For property-specific details, visit casino.hardrock.com.
Hard Rock Games
During October, players can join Hard Rock Games for Spins for the Cure, a month-long PINKTOBER promotion in Jackpot Planet and Neverland Casino. Players can download Jackpot Planet or Neverland Casino and start spinning for the opportunity to win $4,500. Every 50 spins earns one entry into the PINKTOBER Giveaway, and the more a player spins, the more chances they have to win. Best of all, the play helps support a great cause. Throughout October, Hard Rock Games will donate a portion of revenue to the Hard Rock Heals Foundation®, helping make every spin mean a little more.
Hard Rock Bet
New players joining Hard Rock Bet's sportsbook and online casino apps during October will directly support the cause. Each signup prompts a Hard Rock Heals Foundation® donation. The spirit of PINKTOBER will be present throughout the platform, with themed in-app features and special events spotlighting the mission.
Visit www.hardrock.com/PINKTOBER for more information and to find your nearest Hard Rock. Additionally, to donate and discover more ways to fight against breast cancer, visit donate.cancer.org.
*Bread Financial is solely responsible for making the donation. Donation amount is based on 1% of net credit card sales during the event period. Offer limited to credit sales made by residents of the following states made in-state: AK, AL, AR, CA, CT, FL, KS, KY, MA, MD, MN, NH, NV, OH, OK, OR, PA, RI, SC, VA, WA, and WV.
Must be 21 years of age or older to gamble unless otherwise noted. Must be 18 years of age or older in Florida to participate in Bingo and Poker. Must be 18 years of age or older in the Dominican Republic. Must be 19 years of age or older in the Province of Ontario, Canada. Hard Rock offers PlayersEdge information to its patrons to encourage responsible gaming at all participating locations. Bet with your head, not over it. Gambling problem? In CA/IL/NJ: call 1-800-GAMBLER (426-2537); FL: call or text 1-833-PLAYWISE; IN: 1-800-994-8448; NV: 1-800-522-4700; OH: 1-800-589-9966; ON: ConnexOntario 1-866-531-2600; Punta Cana/VA: 1-800-MY-RESET.
Credit card offers are subject to credit approval.
Unity™ by Hard Rock Mastercard® Credit Card Accounts are issued by Comenity Capital Bank pursuant to a license from Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.
About Hard Rock Heals Foundation®
The Hard Rock Heals Foundation is a 501(c)(3) founded in 2016 in order to unite all philanthropic efforts, including global initiatives and local events, under one charity platform to benefit one common goal: making the world a better place by serving people and our planet. The foundation's motto, Love.Amplified., seeks to inspire us all to turn up the volume and deliver the message that lives can be improved by the healing power of music. The Hard Rock Heals Foundation provides grants and assistance to health and wellness, disaster relief, humanitarian causes and more around the world. All funds raised through Hard Rock's various philanthropic efforts at cafes, hotels, casinos and other venues are used to support global and local efforts that align with Hard Rock's core values of philanthropy and giving.
About Hard Rock Casino Northern Indiana
Hard Rock Casino Northern Indiana's $300 million casino and entertainment destination opened to the public on May 14, 2021. Hard Rock's premier 200,000-square-foot entertainment complex features more than 1,800 slot machines and 80 table games totaling more than 2,100 gaming positions. In addition to the Hard Rock Live performance venue, Hard Rock Casino Northern Indiana offers five dining destinations including Hard Rock Cafe, Council Oak Steaks & Seafood, YOUYU Noodle Bar, Fresh Harvest and Constant Grind Coffee Shop, as well as a retail Rock Shop®.
Hard Rock Casino Northern Indiana is located at 5400 W. 29th Ave. in Gary, Indiana, directly adjacent to the I-80/94 Burr Street interchange. For more information, call 219-228-2383 or visit www.hardrockcasinonorthernindiana.com .