Continuing the year-long “Creatives of Color” program designed to celebrate BIPOC artists, WNDR Museum and The New Vanguard today announced that Chicago-based calligraffiti artist Tubszilla will debut “Ètica” in a dedicated space at WNDR Museum beginning May 19. As the third featured artist in the series following Nikko Washington and Chelsey C. Sanders (Alex Carter), “Ètnica” is an immersive photography experience featuring portraits of every class of workers within Latin neighborhoods throughout Chicago, from entrepreneurs to street mechanics and vendors.
Tubs is best known for his unique medium of calligraffiti, a combination of traditional form calligraphy and graffiti hand styling on outdoor canvases throughout the city of Chicago. In this site-specific installation at WNDR Museum, large scale portrait photography is illustrated with his iconic calligraphy hand style, paying homage to heritage, family customs and the effort it takes to reach success in the city. Tubs sets the scene of the installation in a living room, demonstrating how a business often starts at home with the family.
"Being an artist that started practicing at home, it is a powerful moment to have the opportunity to share my story at such an incredible scale as it hovers over WNDR Museum’s guests," said artist Tubszilla. "Each aspect of creative process for Ètica has been an exciting journey."
Tubszilla comes from a family of artists. Although his father and mother are both painters, his mother first introduced him to calligraphy at a young age, which started his fascination with letter forms. His work can be found throughout Chicago, Los Angeles, Miami and Mexico, and he has collaborated with brands including Adidas, Nickelodeon and NASCAR.
Designed to amplify the experience of the museum and to further The New Vanguard’s mission of providing resources that accelerate each artists’ craft, “Creatives of Color” was conceptualized to support and uplift Chicago’s BIPOC (Black, Indigenous and People of Color) creatives. Throughout the year-long partnership, each of the four featured artists are given seven weeks to scale their platforms, build authentic and inclusive narratives and share their work, story and impact with WNDR Museum visitors through a variety of touchpoints including panel discussions, custom merchandise, special events and more.
WNDR Museum is Chicago’s premier art and technology experience. As guests travel through the space, they are taken on a multi-dimensional journey in which they serve as an extension of each creator by interacting with various installations. In addition to the latest programming, there are more than 20 installations at WNDR Chicago that awaken guests’ senses throughout WNDR’s mind-blowing experiences.
Open seven days a week, WNDR Museum was recently voted one of the top five immersive art experiences in the country by USA Today’s 2022 Reader Poll. Located in Chicago’s West Loop, with a recently opened location in San Diego and upcoming locations in Seattle, Boston and more, WNDR disrupts and redefines the traditional museum experience by inviting guests to fully engage with the artworks and multi-sensory installations. Tickets must be purchased in advance.
About WNDR Museum
WNDR Museum is Chicago’s original immersive art and technology experience located in the city’s West Loop neighborhood at 1130 W. Monroe St. with additional locations now open in San Diego and soon to open in Boston, Seattle and more to be announced. Filled with interactive artworks by cutting edge artists, collectives, technologists, designers and makers, WNDR disrupts and redefines the traditional museum experience. As guests travel through WNDR Museum, they are taken on a multi-dimensional journey in which they serve as an extension of each creator by interacting with various installations. In July 2022, WNDR Museum was voted one of the top five immersive art experiences in the country by USA Today’s Reader Poll. For more information, visit WNDRmuseum.com.