This fall, wizards and witches of all ages are invited to experience and celebrate a Wizarding World of their own at Harry Potter: Magic at Play when it makes its worldwide debut at Chicago’s iconic Water Tower Place (835 N Michigan Ave.) on Friday, November 11. Created by Superfly X and Warner Bros. Themed Entertainment, the first-of-its-kind interactive experience will allow fans of all ages to engage with the Wizarding World like never before through 30,000 square feet of hands-on magical interactivity including games, exploration, sensory activations and more that celebrate Harry’s own journey in discovering the wizarding world.
Tickets are slated to go on sale on Wednesday, August 3 at 10 a.m. CT at www.HarryPotterMagicAtPlay.com. A special presale for members of the Harry Potter Fan Club is now available through August 2. Fans are invited to visit www.WizardingWorld.com to sign up and get more information. Tickets start at $37.50 for adults and $29.50 for children 9 and under.
At Harry Potter: Magic at Play, guests will discover, interact and explore their way through the experience, which is designed to engage imaginations and bring out the young witch or wizard in everyone.
“When we set out to create Harry Potter: Magic at Play with our partners at Superfly X, we knew we wanted to bring Harry Potter’s world to fans in a hands-on and tactile way that gives all ages but especially our younger guests the ability to experience and play with the wizarding world like never before. From the moment guests arrive, they are immersed in Harry’s story and are an active participant in their own journey through innovative play, experiential sets, games and more,” said Peter van Roden, Senior Vice President, Warner Bros. Themed Entertainment.
“Over the last few years, Chicago has proven to be the perfect city to debut Superfly X experiences and with Harry Potter: Magic at Play we invite Wizarding World fans to experience the franchise in an all-new, playful way,” said Stacy Moscatelli, Co-President and Chief Strategy Officer at Superfly X. “Whether they are longtime fans of the Wizarding World, or young fans experiencing this incredible world for the very first time, guests will be able to enjoy a Harry Potter activity filled adventure all their own, as they celebrate Harry's journey to Hogwarts.”
At Harry Potter: Magic at Play, the journey begins at 4 Privet Drive. Explore the Dursley’s living room taking care to not disturb anyone in the cupboard under the stairs; step onto a boat and prepare to cross the Great Lake to Hogwarts; attend some of Hogwarts’ most beloved classes, mastering “Wingardium Leviosa” and levitating a feather in Charms, exploring the Potions dungeon with all senses and fending off a swarm of Cornish Pixies in Defense Against the Dark Arts; practice Quidditch fundamentals for all player positions; play amid Hagrid's pumpkin patch and traverse the Forbidden Forest; and so much more. A multitude of iconic experiences and surprises await guests throughout the space as they forge their path through Harry’s journey.
Harry Potter: Magic at Play will also feature a gift shop open to both ticketed and non-ticketed guests. The gift shop will offer a wide range of bespoke and licensed items alongside themed food and beverage including the beloved Butterbeer. Visitors wishing to send word to friends and family about their magical experience can do so via owl post - a much faster alternative to Muggle mail.
About Superfly X
Superfly X is the global themed entertainment division of Superfly. Built on a foundation of creating iconic live events such as Bonnaroo Music & Arts Festival, Outside Lands and Clusterfest. Superfly X is dedicated to transforming the way fans interact with their favorite entertainment properties with The FRIENDS™ Experience and The Office Experience.
About Wizarding World:
In the years since Harry Potter was whisked from King’s Cross Station onto Platform nine and three quarters, his incredible adventures have left a unique and lasting mark on popular culture. Eight blockbuster Harry Potter films based on the original stories by J.K. Rowling have brought the magical stories to life and today, the Wizarding World is recognised as one of the world’s best-loved brands.
Representing a vast interconnected universe, it also includes three epic Fantastic Beasts films, Harry Potter and the Cursed Child – the multi-award-winning stage-play, state-of-the-art video and mobile games from Portkey Games, innovative consumer products, thrilling live entertainment (including four theme park lands) and insightful exhibitions.
This expanding portfolio of Warner Bros. owned Wizarding World tours and retail also includes the flagship Harry Potter New York, Warner Bros. Studio Tour London – The Making of Harry Potter, Warner Bros. Studio Tour Tokyo, and the Platform 9 3⁄4 retail shops.
The Wizarding World continues to evolve to provide Harry Potter fans with fresh and exciting ways to engage. For the worldwide fan community, and for generations to come, it welcomes everyone in to explore and discover the magic for themselves.
About Warner Bros. Themed Entertainment (WBTE)
WBTE, part of Warner Bros. Discovery Global Brands and Experiences, is a worldwide leader in the creation, development and licensing of location-based entertainment, live events, exhibits and theme park experiences based on Warner Bros.’ iconic characters, stories, and brands. WBTE is home to the groundbreaking global locations of The Wizarding World of Harry Potter, Warner Bros. World Abu Dhabi, WB Movie World Australia, and countless other experiences inspired by DC, Looney Tunes, Scooby, Game of Thrones, Friends and more. With best-in-class partners, WBTE allows fans around the world to physically immerse themselves inside their favorite brands and franchises.