CAMP, the Family Experience Company, announced today that it will bring its hit new immersive adventure, Bluey x CAMP, to Chicago next spring as the second stop on its U.S. tour. Starting May 24th, 2024, Chicago families can laugh, play, and pretend with Bluey and her family in a hilarious, and heartwarming immersive adventure. Timed entry tickets for Bluey x CAMP are available beginning today. Following its sold-out Los Angeles debut, families are encouraged to purchase tickets in advance to ensure access.
Behind CAMP's signature Magic Door, families can visit Bluey's home, a 5,000-square-foot house inspired by the Emmy® Award-winning show and created in collaboration with BBC Studios. With dancing, games, and a meet-and-greet finale, it's the ultimate experience for Bluey fans. Guests at Bluey x CAMP will:
- Play their favorite Bluey games, from Magic Asparagus to Keepy Uppy.
- Show off their best moves in Bluey's playroom as CAMP Counselors activate DANCE MODE!
- Climb through an epic two-story pillow fort and a cardboard box castle (with slides!)
- Discover hidden Easter eggs from their favorite Bluey episodes nestled throughout the house — garden gnomes, tennis balls, and long dogs galore!
- Enjoy a short Bluey animation created to enhance this immersive experience.
- Snap a selfie with Bingo and Bluey in a grand finale meet-and-greet.
- Shop exclusive Bluey x CAMP co-branded merchandise.
The Magic Door will open to Bluey x CAMP on Friday, May 24, 2024, at CAMP's Midwest flagship store in Chicago’s Lincoln Park neighborhood. Limited tickets are available starting today online at camp.com/bluey or in person at CAMP, and families are encouraged to plan ahead.
“We’ve been thrilled by the overwhelming enthusiasm for Bluey x CAMP in Los Angeles. Bluey is such an incredible show, adored by families worldwide,” said Jenica Myszowski, CAMP’s Co-CEO. “We knew that if we could faithfully translate that magic into the real world, families would want to see it firsthand. We can’t wait to bring Bluey to my hometown of Chicago ‘for real life!’”
CAMP and BBC Studios have also collaborated on an exclusive co-branded Bluey collection of toys and merchandise. Giftable favorites from the collection include the Bluey x CAMP Heeler Family Car Doodler, perfect for family vacations; Bluey Ring Tower stackable wooden toy; and Bluey and Bingo Ears Headbands that will transform little ones into their favorite Heeler. The collection is available in-store in Chicago, on camp.com, and in our other CAMP stores nationwide. Additionally, in-store or online, families can purchase gift cards for the experience ahead of the holidays.
"Our collaboration with CAMP provides a completely unique opportunity for Bluey fans to immerse themselves and play in the Heeler family's world," said Suzy Raia, SVP, Consumer Products and Business Development, North America and Latin America, BBC Studios. “The team has lovingly and joyfully brought Bluey's iconic home — and a bit of Brisbane — to life for a truly memorable experience for kids and families.”
Available on Disney+, Disney Junior, and Disney Channel, Bluey is created by Joe Brumm and produced by the Emmy® Award-winning Ludo Studio for the Australian Broadcasting Corporation and BBC Studios Kids & Family. Ten new episodes will premiere on January 12, 2024.
Bluey is a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad, and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun. Bluey showcases the joyful simplicity that can be found in families turning everyday events like going to the shops or visiting the doctor into unique adventures, highlighting how children learn and grow through play.
Bluey x CAMP will be in Chicago for a limited time before moving to another CAMP location, to be announced at a later date. For more information, visit camp.com and follow @campstores and hashtag #BlueyxCAMP.
CAMP is a Family Experience Company that helps answer the question, "What should we do today?" through a unique combination of retail, media, and entertainment. Launched in 2018, CAMP operates nine retail locations in Atlanta, California, Chicago, Connecticut, Massachusetts, New York, Texas and Washington D.C. and serves families everywhere via its digital platforms.
Bluey is produced by Emmy® Award-winning Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children's and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post-produced in Brisbane, Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government.
About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy®, and Logie award-winning Australian studio that creates and produces original scripted drama, animation, and digital stories that are authored by incredible local talent, distributed globally, and loved by audiences everywhere. ludostudio.com.au
About BBC Studios
BBC Studios is a commercial subsidiary of the BBC Group with sales of £1.6bn (21/22). Able to take an idea seamlessly from thought to screen and beyond, the business is built on four pillars: a global Content Studio (producing, investing, and distributing content globally); Channels & Streaming platforms in the UK and across the world; a Brands & Licensing operation which seeks to amplify the impact of IP; and the successful UK-based multi-channel network UKTV. Around 2,400 hours of award-winning British programs made by the business every year, with three-quarters of its revenues from non-BBC customers, including Discovery, Apple, and Netflix. Its content is internationally recognized across a broad range of genres and specialisms, with brands like Strictly Come Dancing/Dancing with the Stars, Top Gear, Bluey, and Doctor Who. BBC.com, BBC Studios’ global digital news platform, has 139 million unique browser visits each month.