The American Association of Professional Baseball and Carbliss have announced a three-year partnership beginning in 2025. Carbliss becomes the American Association’s first-ever Founding Partner and official “Ready to Drink” beverage of the League.
Carbliss, a canned ready-to-drink cocktail brand founded in Wisconsin, has seen sales grow from 52,000 cans in 2019 to 72,000,000 in 2024. Carbliss now ranks as the #1 Fastest Growing Food and Beverage Company on Inc. 5000s list of fastest growing privately owned companies.
“We are extremely thrilled that Carbliss selected the American Association of Professional Baseball as the marketing platform to introduce its brand for the first time ever on a League level. Our footprint, highlighted by our markets across the Midwest provides a grand opportunity to expand Carbliss’ brand and reach, while driving “seat-to-sip” in our intimate, professional stadiums” said American Association Commissioner, Joshua Schaub. “We look forward to working and growing together for years to come.”
As a part of the new League-wide program, Carbliss will have Behind Home Plate signage, a dominant branding position across nearly all twelve AAPB stadiums. Further, Carbliss will be featured as the Official Helmet Partner, with decal branding ownership across the league. This is the first time in League history that a sponsor has been featured on AAPB helmets.
Carbliss will also be named the Presenting partner of the AAPB All-Star Game to be played at Newman Outdoor Field in Fargo, N.D. on July 22, 2025. Additionally, Carbliss will sponsor a new league-wide Veterans Day initiative, honoring veteran owned companies throughout the American Association footprint.
The American Association, a MLB Partner League has achieved a 31% growth in attendance since 2021 (now over 1.65 million fans in 2024) while over 4 million fans watched AAPB broadcasts across various distribution platforms in 2024. At the same time, the League’s social media platforms totaled a reach of more than 12.1 million.
“Sports marketing has proven to be an excellent way for Carbliss to connect with our loyal fans while introducing our brand to new audiences. Our partnership with the American Association marks Carbliss’ first League-wide marketing collaboration, and we’re thrilled to work with the League and its member teams to showcase everything Carbliss has to offer to AAPB fans,” said Adam Kroener, President and Co-Founder of Carbliss.
Along with the aforementioned marketing entitlements, Carbliss will focus on pouring, sampling, activation, and promotional nights across American Association teams. A direct part of this partnership will include Agave, a lead generation in-game gamification program.
ABOUT CARBLISS
Carbliss is a premium ready-to-drink cocktail brand crafted with zero carbs, zero sugar, full flavor, only 100 calories, and gluten-free. Founded in Wisconsin by husband-and-wife duo Adam and Amanda Kroener, Carbliss was born out of their personal journey on the keto diet and their search for a cocktail that aligned with their lifestyle. Today, Carbliss represents a dedication to quality, innovation, and the joy of sharing great drinks with friends and family.
For more information please contact: Casey Suttner, Public Relations and Communications Coordinator Carbliss. Casey@drinkcarbliss.com; 920-579-1962
ABOUT THE AMERICAN ASSOCIATION
The American Association of Professional Baseball (www.aabaseball.com) and (www.aabaseball.tv) is a Major League Baseball Partner League that consists of twelve member clubs with some teams beginning play as early as 1993. Through the 2024 season, 450 player contracts have been transferred to MLB organizations. In addition, 57 AAPB alumni have reached the Majors, including 19 participating in 2024. All AAPB games can be watched on numerous television platforms, including its own aabaseball.tv.
For media inquiries, please contact Joe Favorito, Joefavorito2@gmail.com; 917-566-8345
ABOUT SRS PARTNERS
SRS Partners is founded by Seth Frankenthal, and focuses on properties, brands, and rightsholder negotiations. As an exclusive agency of the AAPB, SRS Partners led the negotiations with Carbliss, along with all league sponsorship since 2021. SRS Partners can be found at (www.srspartners.com) and all inquiries can be addressed to Sponsorship@srspartner.com or to Seth at Seth@srspartners.com